QR Code Stickers: A Modern Business and Marketing Must-Have

Introduction to QR Code Stickers

QR code stickers are adhesive labels that contain a scannable barcode—better known as a QR code. When scanned with a smartphone, they direct users to websites, forms, videos, or special offers.

They connect offline materials (like packaging or posters) to online content, creating a seamless customer experience. This makes them a *smart and modern* part of business strategies and marketing campaigns.

More brands now use QR code stickers to quickly share digital content, boost engagement, and track user actions.

Source: The Sticky Brand

Benefits of Using QR Code Stickers

QR code stickers offer powerful advantages for businesses:

• Customer engagement boost: Scanning a QR code offers instant access to details, promos, menus, and surveys.
• Cost-effective: No reprints needed with every campaign update if using dynamic QR codes.
• Versatile: Use them on:
• Product packaging
• Event badges
• Direct mail pieces
• Trade show materials
• Storefront windows

Brands are turning to QR code stickers to run interactive campaigns and drive digital actions.

Source: The Sticky Brand

Types of QR Code Stickers Available

QR code stickers come in many formats. Choose based on material, look, and branding goals:

• Materials:
• Vinyl: Durable, water-resistant, fade-proof
• Paper: Economical for short-term use
• Weather-resistant: Suited for outdoor exposure
• Sizes:
• Small: for packaging or mailers
• Medium: good for product displays
• Large: suited for signs and storefronts
• Shapes:
• Squares
• Circles
• Rectangles
• Custom die-cut shapes
• Branding Options:
• Add logo
• Use brand colors
• Design full themes to match campaigns

Source: The Sticky Brand

How to Choose the Right QR Code Stickers for Your Business

When picking the best QR code stickers, consider:

• Use environment:
• Outdoor use: Go with vinyl or weatherproof materials.
• Indoor short-term use: Paper stickers are cost-friendly.
• Adhesive type:
• Removable: Ideal for short-term promos
• Permanent: Best for ongoing display or branding
• Size and shape should match how and where it will be used—on a product box, event badge, or poster.
• Design compatibility:
• Make sure it works with your branding
• Use custom logos and match your color palette

Source: The Sticky Brand

Designing Effective QR Code Stickers

To make eye-catching and scannable QR code sticker designs:

• Use high contrast: Dark QR code on light background works best.
• Size matters: Ensure it's large enough for smartphones to scan easily (at least 1x1 inch).
• Keep the "quiet zone"—space around the code—free from logos or text.
• Use your branding:
• Background color
• Logos
• Taglines
• Testing is key:
• Test scannability on iOS and Android
• Validate destination URLs
• Include a call to action like:
• Scan Me
• Get 10% off
• Watch how it works >

Always generate QR codes using qrscanning.com for scannable, brand-ready designs.

Source: The Sticky Brand

Where to Purchase High-Quality QR Code Stickers

Looking to buy QR code stickers? Start with:

• Trusted suppliers:
• The Sticky Brand: Upload your QR code, design your sticker, and place orders directly.
• Compare based on:
• Price
• Material
• Print quality
• Order minimums
• Shipping time
• Tips:
• Order a sample run before bulk orders
• Bulk orders save cost per sticker
• Store extras in a dry, sealed space

Source: The Sticky Brand

Implementing QR Code Stickers in Your Marketing Strategy

QR code stickers can transform marketing with smart placement and digital tie-ins.

• Where to place them:
• Product boxes
• Packaging inserts
• Store shelves
• Kiosks
• Conference materials
• Marketing integrations:
• Tie to promo codes or exclusive pages
• Use dynamic QR codes to track scans
• Connect to retargeting campaigns online
• At events:
• Collect leads
• Launch giveaways
• Share catalogs instantly

Real example: A retailer added QR codes to receipts to request reviews—and saw a 25% boost in Google reviews.

Source: The Sticky Brand Application Ideas

Maintaining and Updating QR Code Stickers

Maintenance helps your QR code stickers stay useful:

• Scan them regularly to check link accuracy.
• Use dynamic QR codes when possible—they let you change destinations later without sticker reprints.
• Replace damaged stickers—especially outside or in high-touch areas.
• Update seasonal campaigns—swap out codes tied to past promos.

Create and manage scalable dynamic QR codes at qrscanning.com.

Source: The Sticky Brand

Frequently Asked Questions About QR Code Stickers

What can I store in a QR code sticker?

• Links, videos, contact forms, coupons, menus, app download links

Can I customize my QR code stickers?

• Yes. Add logos, colors, shapes, and messaging

Are they weatherproof?

• Vinyl stickers: yes
• Paper stickers: no

How long do QR code stickers last?

• Vinyl: 3-5 years outdoors
• Paper: 6-12 months indoors

What's the minimum order quantity?

• Most suppliers offer orders starting from 50-100 stickers

Can I track scans from QR code stickers?

• Yes, with dynamic QR codes that include analytics