Maximizing Customer Feedback with QR Codes for Surveys

Estimated reading time: 6 minutes

Key Takeaways

• Using a QR code for surveys simplifies customer feedback collection.
• QR codes link directly to online surveys, increasing response rates.
• Implementing QR code surveys is straightforward and cost-effective.
• Designing mobile-friendly, scannable surveys ensures better customer engagement.
• Analyzing feedback from QR code surveys helps improve services in real time.

Table of Contents

• Understanding QR Codes and Their Role in Business Applications
• Benefits of Using QR Codes for Surveys
• How to Implement a QR Code Survey
• Designing Scannable Surveys That Get Results
• Best Practices for Collecting More Feedback
• Tools and Resources: QR Code Generators and More
• Case Studies: Real-World Success with Scannable Surveys
• Conclusion: Why QR Code for Surveys Is a Smart Move
• Ready to Get Started?
• Need Help? Let's Talk
• FAQ

Understanding QR Codes and Their Role in Business Applications

QR codes, short for "Quick Response" codes, store links that can be scanned with a phone. For surveys, they link directly to an online form.

• A customer holds their phone camera over the QR code to open a survey.
• No website typing required—making it fast and easy to respond.

History of QR codes:

• Originally used to track car parts in Japan.
• Now used everywhere—from payments to customer feedback.

As smartphones became more common, so did the use of QR codes—especially for collecting customer feedback.

Source: SurveyKing

Benefits of Using QR Codes for Surveys

Using a QR code for surveys gives several advantages:

• Ease of Access: Just scan to open—no typing or searching.
• Higher Response Rates: The faster the process, the more people complete it.
• Cost-Effective: Save on printing and manual data entry.
• Instant Feedback: Data is shared right after the survey is done.
• Eco-Friendly: No paper means a lower environmental impact.

Scannable surveys help you collect real-time, valuable insights—all with less effort and cost.

Source: SurveyKing

How to Implement a QR Code Survey

To set up a QR code for surveys, follow these steps:

1. Choose a Survey Platform

Use platforms like:

• Google Forms
• SurveyMonkey
• SurveyKing

These allow you to create mobile-friendly survey links.

2. Create Your QR Code

• Use your chosen platform to make the survey.
• Copy the survey's unique URL.
• Go to qrscanning.com
• Paste the link and generate the QR code.
• Download and test it.

3. Place Your QR Code Strategically

Offline:

• At the checkout
• On a table sign
• On product packaging
• Printed on receipts

Online:

• In emails
• On your website
• In digital ads or social media posts
• In your email signature

Make sure the QR code is clear and easy to scan.

Source: SurveyKing

Designing Scannable Surveys That Get Results

For better customer feedback, your scannable surveys should be:

Mobile-Friendly

• Make sure the form adjusts to small screens.
• Use large buttons and readable fonts.

Clear CTA (Call to Action)

• Add text like: "Scan to Rate Your Experience".
• Place this message right under or next to the QR code.

Short and Simple

• Keep it under 5 questions.
• Use:
• Rating scales (1–5)
• Yes/No questions
• Quick multiple-choice

Ask only what you need to make improvements.

Source: SurveyKing

Best Practices for Collecting More Feedback

Follow these tips to boost results from your QR code surveys:

Offer Incentives

People are more likely to participate when rewarded. Try:

• A small discount
• Loyalty points
• A raffle entry

Make the reward clear near the QR code.

Promote Your QR Code Survey

• Train staff to mention it to customers.
• Use posters and signs.
• Post it online and in email newsletters.

Keep your branding consistent.

Analyze the Feedback

• Use tools (like Google Analytics or built-in survey dashboards).
• Look for patterns and issues that stand out.
• Take action—and tell customers you did.

Customers respond more when they know their feedback matters.

Source: SurveyKing

Tools and Resources: QR Code Generators and More

To build and track a QR code for surveys, you'll need:

1. QR Code Generator

Use qrscanning.com to:

• Create a trackable QR code.
• Customize it with tags, logos, and colors.
• Get analytics on scans.

2. Survey Platforms

Popular choices:

• Google Forms: Free and fast.
• SurveyMonkey: Easy to use with many question types.
• SurveyKing: Good analytics and QR code support.

3. Analytics Tools

• Track who's scanning and how often with:
• Google Analytics (add UTM tracking to survey URLs)
• Platform dashboards
• QR code scan reports from qrscanning.com

Source: SurveyKing

Case Studies: Real-World Success with Scannable Surveys

Example 1: A Retail Clothing Store

• Placed QR codes in fitting rooms.
• Customers scanned to rate the experience.
• Over 300% higher response rate vs. email surveys.

Example 2: Hotel Chain

• QR code added to keycard sleeves.
• Over 75% survey completion after check-in.
• Feedback used to improve housekeeping times.

Example 3: Health Clinic

• Survey QR placed in the waiting room.
• Collected real-time feedback on staff behavior and cleanliness.
• Weekly reports helped the clinic make quick fixes.

Source: SurveyKing

Conclusion: Why QR Code for Surveys Is a Smart Move

Using a QR code for surveys is smart, simple, and effective.

It helps:

• Improve customer feedback quality
• Gather real-time responses
• Cut costs and reduce paper use
• Easy setup and fast insights

Scannable surveys can change how you interact with customers—and help your business grow.

Source: SurveyKing

Ready to Get Started?

Want to make survey collection fast and easy?

Start using a QR code for surveys today.

Visit qrscanning.com to:

• Create scannable QR codes for your feedback forms
• Customize their look and track analytics
• Keep customer responses organized

Need Help? Let's Talk

📞 Call Us: (833) 723-2800
✉️ Email: customercare@qrscanning.com
🌐 Visit Us: www.qrscanning.com

FAQ

What is a QR code survey?

A QR code survey is a survey that can be accessed by scanning a QR code with a smartphone. It links directly to an online feedback form, making it quick and easy for customers to provide responses.

How do I create a QR code for a survey?

Create your survey using a platform like Google Forms or SurveyMonkey, copy the survey URL, and use a QR code generator like qrscanning.com to generate a QR code linking to your survey.

Where should I place my QR code survey?

Place your QR code in spots where customers will see it, such as at checkout counters, on product packaging, in emails, or on social media posts.

Are QR code surveys effective?

Yes, QR code surveys are effective because they simplify the feedback process, leading to higher response rates. Customers can quickly provide feedback without the need for typing URLs or filling out paper forms.

Can I track analytics with QR code surveys?

Absolutely. You can use analytics tools provided by your survey platform or QR code generator to track response rates, times, and other valuable data.