QR Codes in Print Advertising: Boost Your Marketing ROI
Estimated reading time: 8 minutes
Key Takeaways
- QR Codes bridge offline and online marketing effectively.
- Using QR codes on print materials boosts engagement and conversions.
- They provide valuable tracking data for print advertising.
- Follow design best practices for size, placement, and calls to action.
Table of Contents
- Benefits of QR Code on Flyer, Posters, Print Ads, and Direct Mail
- QR Code on Flyer: Simple but Powerful
- QR Codes for Posters: Engage From a Distance
- QR Code on Print Ads: Make Print Clickable
- QR Code on Brochures: Add Extra Value
- QR Code Direct Mail Marketing: Personalized, Trackable, Effective
- Design Best Practices for QR Codes in Print
- Tools and Resources to Create Effective QR Codes
- Conclusion: Use QR Codes in Print to Bridge the Gap
- Contact Us Today
Benefits of QR Code on Flyer, Posters, Print Ads, and Direct Mail
Using a qr code on flyer, brochures, or print ads helps in many ways:
- Direct interaction: Link users to videos, websites, event forms, menus, or deals.
- More engagement: One quick scan gives instant access, no manual typing.
- Easy tracking: Track which flyers or ads are getting scanned.
- Modern image: Looks tech-savvy and customer-friendly.
- Eco-friendly: Fewer printed pages when details live online.
QR codes can cut down on text while increasing interactivity—keeping content clean and clickable (Design Shack).
QR Code on Flyer: Simple but Powerful
A qr code on flyer is a key way to connect print to digital campaigns.
Where to put it:
- Bottom of the flyer
- Near the call-to-action
- Keep it clear, visible, not cluttered
Best practices:
- Make the QR code at least 2 x 2 cm
- Add white space (quiet zone) around it
- Use colors that contrast with the background
- Add a callout like "Scan to redeem your coupon!"
Good examples:
- Event flyers: Link to RSVP forms or ticket websites
- Restaurant promos: QR leads to menu or coupons
Important tip: Don't send users to a homepage. Link directly to what you're offering.
More flyer tips here: Design Shack
QR Codes for Posters: Engage From a Distance
Qr codes for posters let someone passing by act fast–scan and go.
How to design for posters:
- Use large QR codes that are scannable from a distance
- Place at eye-level
- Use bright contrast so it pops out
- Let the QR stand out, but don't let it overpower the poster design
Use it for:
- Music festival signs (buy tickets directly)
- Movie posters (trailers or app downloads)
- City events (map directions or calendar invites)
Design Shack confirms: Good placement and contrast are key for scan success (Design Shack).
QR Code on Print Ads: Make Print Clickable
A qr code on print ads turns static print into interactive media.
How to use in ads:
- Clear message: "Scan to shop this look," or "Scan for flash sale"
- Short URLs: Keeps your QR working smoothly; long links may break
- Avoid clutter: Give it space to breathe
Works for:
- Magazine ads: Link to the product page
- Billboards: Take drivers to app stores
- Newspapers: Instantly drive traffic to online offers
Bonus tip: Use individual QR codes per publication to track which ad performs best.
Design Shack recommends using visual cues to direct attention to your code (Design Shack).
QR Code on Brochures: Add Extra Value
A qr code on brochures lets you show more than print allows.
Design tips:
- Place on the back or near related info
- Keep it away from folds or creases
- Use clear white space for easy scanning
Ideas:
- Real estate tours: Scan to see video walkthroughs
- Product catalogs: Scan to download full specs
- Loyalty programs: Unlock via scan
Avoid placing QR codes where brochure bends or graphics compete for attention (Design Shack).
QR Code Direct Mail Marketing: Personalized, Trackable, Effective
Qr code direct mail marketing adds personalization and interactivity to mailers.
Tips for better results:
- Use dynamic QR codes tied to each recipient
- Match with specific offers or landing pages
- Pair the QR with strong copy: "Scan your discount" or "View your account preview"
Examples:
- Coupon mailers linking to digital storefront
- Donation letters connecting to contribution pages
- Healthcare mailers linking to appointment systems
These boost conversions and trackability—businesses can see exactly who scanned (Design Shack).
Design Best Practices for QR Codes in Print
Whether on flyers, brochures, ads, or mail, follow these rules:
- Color contrast: Use dark color (e.g., black) on light background
- Size: At least 2 x 2 cm on flyers; more on larger print
- Placement: Keep away from folds, corners, or clutter
- Quiet zone: Leave margin of white space
- Customization: Add logo or colors—but test it!
- Include instructions: Tell people what they're scanning for
Always test QR codes before printing. Don't assume all devices read the same.
Design Shack says: Don't overdesign—scan-ability matters more than flashy looks (Design Shack).
Tools and Resources to Create Effective QR Codes
To get started with QR Codes in Print Advertising, try these tools:
QR code generators:
Design tools:
Analytics & Tracking:
- Google Analytics (with UTM codes)
- QR Code Generator PRO
Trend Reading:
Conclusion: Use QR Codes in Print to Bridge the Gap
QR Codes in Print Advertising make your flyers, posters, brochures, ads, and direct mail smarter.
You'll:
- Get more engagement
- Collect useful data
- Create high-converting paths for customers
When done right, QR codes help build real connections and track what works. They're not optional anymore—customers expect them (Design Shack).
Ready to modernize your print marketing? Start using QR Codes in Print Advertising today and connect your customers to a new level of engagement.
Contact Us Today
📞 Call Us: (833) 723-2800
✉️ Email: customercare@qrscanning.com
🌐 Visit Us: www.qrscanning.com
