Tracking and Analytics for QR Codes: How to Measure QR Scan Data and Improve Campaigns

QR codes are no longer just for fun smartphone scans. Today, they're serious tools in marketing. But just placing a QR code on an ad or product isn't enough. You need tracking and analytics for QR codes to know what's working.

QR code tracking and QR code analytics have grown. Now, businesses can ask key questions:

• Who scanned our code?
• Where and when?
• Did that lead to a sale?

Let's walk through how to use QR code tracking to make better decisions and boost results.

Understanding QR Code Tracking

QR code tracking is the process of collecting info every time someone scans your code. This includes data like:

• Time of scan
• Location
• Device used

Static QR codes don't let you track anything. Once created, you can't change them or see what happens after a scan.

Dynamic QR codes, on the other hand:

• Allow updates to the linked content
• Enable tracking and analytics
• Let you test and improve

Why use QR code tracking?
It gives you powerful insights:

• Which ads perform best
• What products are most popular
• Real customer behavior, not guesses

Source: Funshow Tech

How to Track QR Scans

Here's how to track QR scans step-by-step:

1. Create a dynamic QR code.
   • Use a tool that supports analytics.
2. Add UTM parameters.
   • These are short tags in your link like utm_source=flyer&utm_campaign=summer-sale.
3. Use Google Analytics
   • Connect your QR links to Google Analytics to see scan data.
4. Test your code
   • Be sure the code scans and links display correctly.

Why it matters:
Without setup, your campaign will run blind. You won't know what worked—or what failed.

Full setup guide here

QR Code Analytics: Key Metrics to Watch

QR code analytics shows you what scans really mean. The most helpful data includes:

• Total number of scans
• Unique users (first-time scanners)
• Repeat scans
• Scan times (by hour/day)
• Locations (GPS or IP-based)
• Device or OS used

This data lets you ask:

• Are people scanning in the morning or evening?
• Which phone systems are most popular?
• Are users scanning more than once?

Use this info to:

• Adjust your ad timing
• Target different user groups
• Improve your content

See more QR analytics examples

QR Code Campaign Analytics

QR code campaign analytics looks at full marketing efforts. Instead of one QR code, it tracks:

• A group of codes
• Across multiple channels
• Over a set time

Example:

A retail store launches a QR-driven coupon campaign.

Before:

• 5% conversion
• No customer behavior data

After using QR code tracking:

• UTM links show Facebook ads get 3x more scans than posters
• Mobile users scanned most during weekends
• Changes to timing boost coupon use by 20%

Campaign analytics helps tweak and win.

Case study overview

Scan Tracking QR Code Techniques

To track scans properly, use these best methods:

• Dynamic QR codes
  • Allow data updates in real time
• UTM Parameters
  • Tag traffic sources, devices, and campaigns
• Google Analytics
  • View all incoming data centrally

Best practices:

• Use different QR codes for each channel
  • Example: one code for email, one for flyers
• Test all codes before launch
• Filter duplicate scans using IPs or timestamps

Common problems:

• Low scan count?
  • Check size, placement, or contrast
• Duplicate data?
  • Use filtering tools or scan limits

Tips and fixes here

Benefits of QR Code Tracking

Here are key benefits of QR code tracking and analytics:

• Know what's working, what isn't
• Improve marketing ROI
• Discover customer habits—where, when, and how they scan
• Give personalized offers based on user behavior
• Get real-time updates and adjust fast

With the right setup, QR codes do more than link—they teach, track, and improve.

Read full benefit breakdown

Tools and Software for QR Code Tracking

You'll need tools that support qr code tracking and analytics.

Top options:

• Funshow Tech – Great for Google Analytics integration
• QR Code Generator – User-friendly interface
• Scanova – Real-time analytics and large-scale options
• Beaconstac – Enterprise-ready, lots of features

Tool	Dashboards	UTM Tagging	Reports	Cost
Funshow Tech	Yes	Yes	Yes	Mid
QR Code Generator	Some	No	Limited	Free/Paid
Scanova	Yes	Yes	Yes	Mid/High
Beaconstac	Yes	Yes	Yes	High

Each software varies by size, budget, and goals.

Tool analysis source

Best Practices for Effective QR Code Tracking

Follow these tips to get the most out of your QR codes:

• Use dynamic QR codes.
• Create unique codes per ad or placement.
• Review data weekly.
• Adjust based on insights.
• Clearly show your call-to-action.
• Test code scannability—lighting, print, distance.
• Be clear about data usage.
  • Follow GDPR and CCPA laws if collecting data.

Smart tracking = better engagement.

Expand best practices

Conclusion

Tracking and analytics for QR codes are a must for modern marketing. QR code tracking shows how users interact. QR code analytics helps improve results.

Businesses that track and learn from scans:

• Save money
• Improve targeting
• Get better ROI

Start using tracking tools today to stay ahead and optimize your campaigns.

Need help setting up QR code tracking?
📞 Call Us: (833) 723-2800
✉️ Email: customercare@qrscanning.com
🌐 Visit Us: www.qrscanning.com

Additional Resources

Explore more:

• Funshow Tech: Track QR Codes with Google Analytics
• Beaconstac QR solutions
• Scanova QR insights

FAQ

Q: How do I start with QR code tracking?

A: Use a dynamic QR code and connect it to Google Analytics or a QR tool.

Q: What analytics are available?

A: Scans, time, device, location, repeat scans, and more.

Q: Are QR code scans anonymous?

A: Usually yes, unless users enter personal info after scanning.

Q: Can I track QR codes used offline?

A: Yes. You'll see data once users scan and connect to the internet.