4 Transformative QR Code Marketing Use Cases

Reading Time: 6 minutes

Key Takeaways

• QR codes can enhance customer interaction
• Different types of QR codes serve various marketing purposes
• Ingenious use of QR codes can dramatically improve business outcomes

Table of Contents

• 1. What Are QR Codes?
• 2. Promote Your Product Catalogue
• 3. Expedite Digital Payment Processes
• 4. Simplify Customer Feedback Collection
• 5. Enable Contactless Event Check-ins
• 6. FAQs
• 7. How to Get Started with QR codes (CTA)

What Are QR Codes?

Quick Response (QR) codes are a type of barcode that can be scanned using a smartphone or a QR code reader.

These unique squares have the power to connect the physical world to digital experiences in seconds.

A well-placed QR code can be the bridge between curiosity and conversion.

Promote Your Product Catalogue

Drive customers directly from print to purchase.

According to SiteDetour, one of the most effective ways to use QR codes in marketing is by linking them to your product catalogue.

Here is how it works:

• Customers spot a QR code in your flyer, magazine ad, or on product packaging
• Scanning the code takes them directly to your product page
• They can browse, compare, and even purchase—seamlessly!

This shortcut transforms passive interest into immediate engagement.

Expedite Digital Payment Processes

Time is money—for your business and your customers.

Cafés, shops, and pop-ups are embracing QR codes for rapid payment transactions. Just place a code at the counter and invite patrons to scan.

Benefits include:

• Faster service with shorter lines
• Simple and secure transactions with phones
• Minimal physical contact (a huge plus in today's world)

Scanning to pay is not just quick—it is expected.

Simplify Customer Feedback Collection

Feedback is priceless, but customers often need a nudge.

With a QR code linking to an online form or survey, you make it effortless for happy (or concerned!) customers to share their thoughts the moment inspiration strikes.

• Display codes on receipts or table tents
• Collect instant feedback, reviews, or suggestions
• Boost survey participation without intrusive prompts

A thoughtful QR placement can encourage real, actionable insight.

Enable Contactless Event Check-ins

Events and exhibitions are embracing touchless solutions.

By using a QR-based check-in system:

• Attendees scan a displayed code on arrival
• Their attendance logs automatically
• No paper forms, no waiting, no physical contact

Contactless is more than a trend. It is the new expectation for safety and efficiency.

FAQs

• What are QR codes?
• How can I use QR codes for my business?
• Where can I generate a QR code?

• What are QR codes?
  QR codes are barcodes that hold information which can be decoded when scanned.


• How can I use QR codes for my business?
  You can use QR codes to link to your product catalogue, streamline payments, gather feedback, or facilitate event check-ins.


• Where can I generate a QR code?
  You can utilize a trusted tool like qrscanning.com.

Get Started with QR codes (CTA)

QR code marketing holds incredible potential for your organization.

Ready to drive better engagement rates and business outcomes?

Call us at (833) 723-2800 or email us at customercare@qrscanning.com. You can also visit qrscanning.com to create your very first QR code.